Time to prove a point.... Again

Not long ago a dealer.com executive made a comment about seo taking ages that looked like a back end way to market shoddy automotive search engine marketing software.  This was in an attempt to down play a comment I made about seo for him to look authoritative.

Within 4 hours I was ranking very well for dealer.com seo and many other derivatives of their name and product descriptions and still am.  When the article was first published another executive called me to "educate" me in automotive seo.  I will let you draw your on conclusions on who got schooled.

Now there is another automotive seo "expert" who makes plenty of automotive seo mistakes.  The biggest one is publishing content about very non competitive keywords and how well his clients are ranking for them.  Because he lays out his clients "game plan".

Now I am going to lay out my game plan to show how easy it will be to pwn these keywords in local and national markets by creating tons of affiliate lead sites.  The good thing is my clients will even benefit from these properties. 

To bad none are Infiniti dealers yet...

Technorati Tags: automotive seo, dealer.com

Making money twice

One thing that my craigslist service for car dealers does is give me access to tons of Cincinnati used car dealers inventory.  What is really cool about this service is that the listings also produce an rss feed.

So I can take those listings and repurpose then at places like squidoo, here is a lens I made for New Jersey used cars.  This gives the client an extra benefit.  They get an additional level of exposure and I get paid for the traffic the lens generates.  This is a huge win win.

Technorati Tags: cincinnati used cars, new jersey used cars, craigslist

What lenght will people go to defend their product

I have been working passionately on my craigslist service for car dealers and am having a blast in the process.  The service provides much better value than any SEM campaign can.  Still at the end of the day SEO is the winner for dealership website traffic.

I did a post about car dealer website traffic and referenced another post written by another industry vendor.  They replied it took ages for an SEO campaingn to be effective.  So I did a post titled Dealer.com Challenge - SEO vs Search Engine Marketing and will be updating search results for it to prove that SEO does not take ages.

SEO can be instant traffic I have stats to prove it.  Trying to denigrate SEO by saying it "takes ages" by a website and SEM vendor makes me laugh.  I do not know if it is to defend their product or they just do not know better.

Lets see how long it takes that post to show up for dealer.com search engine marketing.

Winning in local markets - Opportunities abound

Affiliate marketers spend a lot of time chasing what they believe to be long tail terms such as collection agency.  These terms can be valuable but they do not convert well for the things taht mak money.  A ton of traffic without conversions is a waste of bandwidth.

If you go after terms like Plainfield used car lots and Kingsland used car dealers you will see better converting traffic.  It is targeted and the surfer has a specific problem they are trying to solve.  Especially the automotive industry where search markets have always been weak and with all of the turmoil the industry is suffering right now it is a great niche to start exploiting and have assets in place to domanate those local search markets.

Winning in a Down Market - Using Affiliate Techniques

Car dealers are always looking for ways to get traffic to their dealership website. We discuss many of these topics at Driving Sales. One of the things though that does not come up though is using long tail keyword marketing techniques. Because dealers have been drinking Kool Aid fed to them by automotive seo vendors for so long it may be impossible to help them make the shift.

Creating other properties away from the stores main site will help dealers find good converting keywords for them to target via long tail marketing. Some of the markets that I see being capitalized on right now are Tulsa car loans and NJ bad credit via long tail marketing.  I do not car how hard you try you just will not get an effective message across to buyers looking for these types of terms with a link to a credit application and a few bright shinny words or flashing images.

Just like when users search for used cars in Cincinnati they want to be taken to the right content not the home page of a dealerships website.  Dealer need to learn to capitalize on the long tail and none of the vendors in the main stream are going to show them the way.

long tail, seo vendor