Taking Inventory of Assets

While we have moved away from traffic arbitrage as a income source and more towards that of a SEO empire there comes a point when you have to take inventory of your assets.  We maintain several sites for clients and out own use very rarely do we take the time to properly identify everything that we have in stock so to speak.

Today I was taking inventory of our assets and found some real gems that have been ignored.  One of them is a blog about Digital Dealer Marketing set up on blogger, like this one.  It was set up to prove a point and to blog experiences from the digital dealer conference, but my desire to maintain industry relations curbed that urge.

We have several hundred websites in our portfolio and now is the time to put everything to good use.  As I move away from hands own product delivery to more of a marketing and managing position in my business it will be great to watch these assets receive full value.

Technorati Tags: digital dealer, assets, propeties

Chasing the tail with blogs

Long tail seo is one of the easiest ways to drive traffic to a website.  By creating well written content you will pick up an enormous amount of traffic on search terms that you did not know even existed.  When working with our dealer clients we use a network of blogs to help us identify golden opportunities for clients pick up additional traffic from the search engines.

Using this strategy we were able to determine some trending searches for our automotive seo clients.  You can do this yourself by creating a high quality blog and publishing articles relevant to your market area and news about your business.  A good example of this is what a NC Chevy dealer we work with bought a Ford dealership in Tarboro, NC this will allow them another entry in the search engines for Chevrolet and Ford terms tied to their market area.

The key is to be consistent in publishing your articles and watch your analytics so you can identify your trends in search and capitalize on that traffic that your competition is missing.

Technorati Tags: automotive seo, dealership blogs