Winning in a Down Market - Using Affiliate Techniques

Car dealers are always looking for ways to get traffic to their dealership website. We discuss many of these topics at Driving Sales. One of the things though that does not come up though is using long tail keyword marketing techniques. Because dealers have been drinking Kool Aid fed to them by automotive seo vendors for so long it may be impossible to help them make the shift.

Creating other properties away from the stores main site will help dealers find good converting keywords for them to target via long tail marketing. Some of the markets that I see being capitalized on right now are Tulsa car loans and NJ bad credit via long tail marketing.  I do not car how hard you try you just will not get an effective message across to buyers looking for these types of terms with a link to a credit application and a few bright shinny words or flashing images.

Just like when users search for used cars in Cincinnati they want to be taken to the right content not the home page of a dealerships website.  Dealer need to learn to capitalize on the long tail and none of the vendors in the main stream are going to show them the way.

long tail, seo vendor

Getting Your Visitors to Dig Deeper

I am not a web designer by any means. I can do some basic stuff on my own but at the end of the day things like scripting and GUI I have to outsource. It really is a better use of my time. I am a marketer, that is primary goal in life. To help others market their business or look at things in a different light.

Recently in a discussion with a Cincinnati used car dealership I spoke with them about their conversion problems on their website. One thing that was happening was that there was auto played audio on the home page. This had to increase their bounce rate. Sure enough after they turned it off their lead volume jumped.

Internet Marketing is not rocket science.  You just have to use effective copy writing to generate a call to action.  You do this by placing yourself in your visitors shoes and watch your conversions rise.