Car dealers are always looking for ways to get traffic to their dealership website. We discuss many of these topics at Driving Sales. One of the things though that does not come up though is using long tail keyword marketing techniques. Because dealers have been drinking Kool Aid fed to them by automotive seo vendors for so long it may be impossible to help them make the shift.
Creating other properties away from the stores main site will help dealers find good converting keywords for them to target via long tail marketing. Some of the markets that I see being capitalized on right now are Tulsa car loans and NJ bad credit via long tail marketing. I do not car how hard you try you just will not get an effective message across to buyers looking for these types of terms with a link to a credit application and a few bright shinny words or flashing images.
Just like when users search for used cars in Cincinnati they want to be taken to the right content not the home page of a dealerships website. Dealer need to learn to capitalize on the long tail and none of the vendors in the main stream are going to show them the way.
Creating other properties away from the stores main site will help dealers find good converting keywords for them to target via long tail marketing. Some of the markets that I see being capitalized on right now are Tulsa car loans and NJ bad credit via long tail marketing. I do not car how hard you try you just will not get an effective message across to buyers looking for these types of terms with a link to a credit application and a few bright shinny words or flashing images.
Just like when users search for used cars in Cincinnati they want to be taken to the right content not the home page of a dealerships website. Dealer need to learn to capitalize on the long tail and none of the vendors in the main stream are going to show them the way.
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