Repurpose Content to Bring in Traffic

The good thing when dealing in a niche that consumers hate there is plenty of content to be repurposed and incorporated in your content or web 2.0 properties to keep the Search engines coming back and reindexing your properties.

For instance you are able to pull in RSS feeds of searches like in the sidebar here. This will keep fresh content on the site and validate points being made in your content. When they get sued again in Federal court it will instantly update the properties that are created to drive affiliate conversions and make them seem more relevant to the search engines.

This is just a simple addition to a bigger strategy.

Today I spent over $800.00 in domain names to start to build out this network of sites to target collection agency traffic. The ancillary benefit is to drive traffic on more broad terms such as credit repair, FDCPA, TCPA but the long tail is for the win.


I will use evergreen and aggressive SEO techniques. Here is a plan that you can use for any niche to be monetized with CPA or CPC. I am breaking the rule of exposing niches here but don't care. If I have 5 other aggressive marketers follow my lead and attack my targets it is still a win.

1. 5 Money Sites to Start - After network matures for 3 to 6 months will add a new money site every 45 to 60 days.
2. 50 domain PBN with the addition of 10 to 15 new PBN sites with every new money site.
3. Core social media alias per site to include one web 2.0 publishing platform and 3 core social media accounts.
4. IFTT network supporting each web 2.0.
5. Syndwire profiles and accounts to optimize Youtube videos to rank for individual collection agency names.

One of the major goal is to build a list around this network as well. This will be fairly easy to do with Facebook pages and lead capture opt ins.

My total outlay as budgeted is $5800.00 to launch this network. Expect to have positive cash flow in 45 days. Should develop into a 60K plus a year enterprise in 14 to 20 months.

I had a network before tied to identity theft and still have some assets in place. When this network was active it was generating $2500 to $4000 per month primarily via LifeLock conversions. That got cluttered and I became busy in my offline business of providing online marketing services to car dealers. Points of priority and it faded away. That business has sold and now I have some free time on my hands.

Thanks Charlie for waking up my passion. I'll only play golf two days per week and fish only one. I will be moving this case study over to is own domain soon.. 

Subscribe in the Box to the Right to get updates in you inbox and miss nothing whe nwe move.

Targeting Collection Agencies for Profit and Fun

Collection agencies are the biggest bottom feeders. They capitalize on people who have had some financial problems. Typically when an account is in collections the original creditor has given up on being paid. The collection agency gets the debt and when they collect it they keep the bulk of the money, unless they are a junk debt buyer then they keep it all.

 Recently I was contacted by a collection agency "The Law Firm of Charles McCarthy and Associates" https://www.yelp.com/biz/the-law-office-of-charles-g-mccarthy-jr-and-assoc-bloomington They had a wrong number. However my interaction with them was comical and they proved to be over the top, hyper aggressive, bottom feeders.

The good thing about this niche is there are 100's if not 1000's of collection agencies that operate in the same shady manner as these guys. Even better there are dozens of high paying affiliate offers that consumers could benefit from if they are targeted by these agencies.

I will be using Mr McCarthy's firm, Portfolio Recovery and the unlicensed operation of Creditors Alliance as springboards to lay the foundation of content to drive traffic to offers that I will profit from. 

Update: Also Adding Forrest Recovery Services, LLC, DanCyn and Pan Am Collections to the party..

The key is to have well optimized landing pages for the actual company names that push back to offers. The good thing is these companies are such dirtbags it is easy to find content to repurpose to push traffic to generate conversions to help optimize those pages.

The good thing about this type of foundation is when these companies change their names like Mr McCarthy does after compliance issues you can redirect on the new company name. They can run but never hide.

I have multiple phone conversations recorded of people that work for Charles McCarthy using derogatory language even one of the collectors saying that Mr McCarthy told him to tell me to go get f.....d. I am in the process of getting them repurposed into video content so consumers and potential clients will be able to see how unprofessional this organization is in dealing with the public and their ineptness of handling discourse.

Brand Name Experiment - Negative SEO

I recently was called by a collection agency. It was a wrong number. After I told them they had the wrong person the calls kept coming. After googling the name of the company their online reputation is not so good. You would expect that for a collection agency.

Currently (1-11-17) the BBB website out ranks their name. They rank number two for their name.

In an attempt to validate certain theories I will use the name of this collection agency and the associated search volume to drive traffic and profit.

I will also attempt to manipulate the search engine result pages to push their company website onto page two for searches of the name of their company and associated renditions.

Let the games begin boys..

New Endeavors - Old routines - Bank that Cash

All that New Years hoopla is shit. Get caught up in the yearning and reflection. Great way to waste a bunch of fucking time. People represent about their plans for the new year and all they do is talk about it. They make zero plans and execute nothing. They give up before they ever getting started. Fuck That

I have been working on a lot of things personally over the last six month and have moved myself into a position to get back in the game full time providing marketing services to other businesses. At my core I am a digital marketer. I could sell shit sandwiches online and get you to look forward to eating it.

There are a few ways to make money helping other business market themselves:

1. Webdesign services - If I do that I will just be the middleman. I can't stand doing the work and don't have the patience for "I meant the other blue, you know the one that looks like Brad Pitt's eyes" shit. I can turn the wrenches if  I Have to. I rather just supervise. Low end low margin.
2. Marketing services, where the business is marketed directly. SEO, SEM, social media, local optimization. The fat middle where the bread gets buttered. Decent margin lots of work,
3. Lead Gen - I own the asset and sell the leads to whoever the fuck I want to. Big Margin lots of set up.

Number 2 and 3 win I will do number one only if I get the work in number two.

I am working on a lead site that will launch soon. I will be using various methods to drive traffic and different techniques to drive visibility.

The average lead sells for $40.00 and my first goal is to get to 5 leads per day for 90 days then expand from there.

Making Waves and Having Fun With It.

Want to increase traffic to a blog or website? Publicly call out someone that is in the lime light. This will get others to notice and share the interaction via social media. This can serve quite a few purposes. The main thing though is increasing traffic then converting that traffic to subscribers, followers, leads or customers. All of those conversions equal income or potential income.

Just recently I called someone out for cobranding a report when they are supposed to be neutral in a very competitive space. This drove an insane amount of traffic to a few different websites this in turn will help us realize conversions in other places. One being out newly established automotive social network.

That is the thing not all traffic has to result in dollars today. Conversions have value and those conversions can provide long term profits that keep paying over and over again.

Are they Brining Anything to the Table

How do you drive traffic and make the most of it? There are always varying degrees of thought on how to best monopolize on traffic that is delivered. As a marketer I feel that all traffic should be monetized. So you are either looking for a conversion or delivering a service. That is the only traffic that matters as a marketer.

I do take a very hard line on it. While others look for conversion in other ways. For example Keith Latman and Seth Godin on their blogs look to inspire a different way of looking at things. That too is a conversion it just does not measure like monetary converion.

No matter what your goals are you as far as driving traffic go you need to always have an end goal in mind. Will it bring dollars, deliver a product, change a mind or even save a planet. Only you can define your purpose of delivering traffic. Just make sure it is concise and measurable.

Social Networking on the Web

It's funny when companies do things to help drive engagement. It is what I do for a living on a daily basis, help companies drive traffic and interaction from customers. Recently I noticed where a customer of high end dealership software compared two companies directly. One what the company I work for and that of the competitor DealerSocket.

What is amazing this was unsolicited and it makes both companies potentially draw a line in the sand to square off, if the right people notice. The real question is how can both companies try to cannibalize the potential traffic and sell more of their product.

I can see this working in favor of both companies and working against both companies. Not going to really delve into this but it will be fun to see how this plays out.

What Do You Do...

When domain names expire and business change hands and things get forgotten it takes diligence to stay on top of things.  Just recently a friend of mine's domain expired and we were trying to figure out how to get the search engines to recognize it again versus a parked page.

One of the easiest ways is to add fresh content and have someone link to it.  However many times this is not possible due to time constraints, especially if they are a busy person.

Time to Revive this Blog

This blog has be3en dormant for sometime and I apologize to those that read it regularly. I will be updating it on a regular basis for the next year or so as I work on my new project, building sites to promote the ebay partner network.

Right now I am working on a site to sell Rat Rods and it is not getting much traffic. So I am looking for ways to get it noticed by internet users now. It is targeted to used Rat Rod cars and trucks which is a pretty large niche.

Living the Dream ~ Kinda ~

I started web marking over a decade ago, when online poker started its hard push.  Fast forward to today and I work with clients all over the country to help them find new customers on the internet.  Part of this process of moving into a service provider position I had to establish a brick and mortar location in which to operate.

The community we chose is a beautiful bedroom community to Jacksonville, Florida.  Unfortunately we have had nothing but problems here in relation to my child.  The Camden County School System has been completely incompetent in dealing with my child with Asperger's Syndrome.  which has really turned what could of been a beautiful thing into a nightmare.

We are now fighting for change inside of their system.  What we have seen out of the Camden County School System in reply to our request has been nothing but apathy and inaction.

Market Domination with Web 2.0

Social media assets are a very important tool to use in search engine optimization.  The problem I see is that many abuse these platforms.  When creating web 2.0 properties to support another website you must make sure that you provide value to the platform you are publishing on, not just create bad content for the sake of dropping a few links.

Some examples of web 2.0 properties that we have created using my favorite web 2.0 platform are:

• Bradenton used cars - A landing page that provides links to used car resources in Bradenton, FL.
• Dealer Micros Sites - Shows how car dealers can use web 2.0 properties for dealer microsites.
• Paul Rushing - A lens about myself that really needs to be updated.

Social assets are the new search tool.  Make sure you deploy them properly and provide value to the platform that you are creating them on.
If you do not provide value to the platform you really are nothing more than a platform spammer.

Technorati Tags: squidoo, micorosites, seo

Localized Terms Again

I have been working on a few wordpress scrips that will allow the platform to be used as a full cms.  The first site was done to populate content about Kingsland Used Cars.  The thing that scares me with this type of content publsihing is I am not sure how the search engines will react to a brand new site with hundreds of fresh pages.

I am going to see how long it takes the search engines to index this content then I will follow up with some best practices and tips for using wordpress as a full function CMS.

Moving from Typead to Wordpress

We just recently worked with an Omaha Nebraska Chevy dealer and moved their typepad blog to wordpress.  The move was easy but we made one mistake.   We changed the url structure and it created some confusion in the search engines eyes.  We should of left the url structure the same.

This is a learning curve that we did not figure we would have to go through as most car dealers do not even have a blog to start with.  The move was easy  I am just not sure why there was confusion like there was.  It was not something that should of happened.

I really feel like we should of paid more attention.

Taking Inventory of Assets

While we have moved away from traffic arbitrage as a income source and more towards that of a SEO empire there comes a point when you have to take inventory of your assets.  We maintain several sites for clients and out own use very rarely do we take the time to properly identify everything that we have in stock so to speak.

Today I was taking inventory of our assets and found some real gems that have been ignored.  One of them is a blog about Digital Dealer Marketing set up on blogger, like this one.  It was set up to prove a point and to blog experiences from the digital dealer conference, but my desire to maintain industry relations curbed that urge.

We have several hundred websites in our portfolio and now is the time to put everything to good use.  As I move away from hands own product delivery to more of a marketing and managing position in my business it will be great to watch these assets receive full value.

Technorati Tags: digital dealer, assets, propeties

Chasing the tail with blogs

Long tail seo is one of the easiest ways to drive traffic to a website.  By creating well written content you will pick up an enormous amount of traffic on search terms that you did not know even existed.  When working with our dealer clients we use a network of blogs to help us identify golden opportunities for clients pick up additional traffic from the search engines.

Using this strategy we were able to determine some trending searches for our automotive seo clients.  You can do this yourself by creating a high quality blog and publishing articles relevant to your market area and news about your business.  A good example of this is what a NC Chevy dealer we work with bought a Ford dealership in Tarboro, NC this will allow them another entry in the search engines for Chevrolet and Ford terms tied to their market area.

The key is to be consistent in publishing your articles and watch your analytics so you can identify your trends in search and capitalize on that traffic that your competition is missing.

Technorati Tags: automotive seo, dealership blogs

Forcasting Traffic Trends - 2011 Ford Ranger

One of the good things about running an automotive blog network is that we can use that data to predict future demand and look for ways to help our automotive seo clients get a leg up on the competition.  A good example of this is the amount of traffic that we are getting on the 2011 Ford Ranger has been phenomenal. 

The stats show that we need to work to be well optimized for that term when the time is right for our customers.  It would not do a Cincinnati Ford dealer much good to receive inbound inquiries for this model yet.  Just as it would not do much good for a NC Chevy dealer to be ranked for the 2010 Chevy Silverado when they still have many 2009's in inventory.

You can use this long tail data to help build up high converting landing pages for affiliate offers and to market your business.  You just need to make sure your data is from a reliable source and you don't wait to long to capitalize on it.

Buy Low Sell High - CPC Revenue

The basic premise of traffic arbitrage is to buy traffic and resell it for more than it cost you.  Sounds pretty simple.  For most just starting out in affiliate marketing setting up a PPC campaign can be a daunting task.  My company does automotive seo for car dealers and now we are in full force creating assets to buy traffic to.  This does two things for us.  It allows us to drive traffic to their properties like we do for a Ford dealer in Cincinnati, we create an asset using their inventory that would otherwise go to an Ohio auto auction.

We buy this traffic by using our time to optimize the sites in the search engines.  Time has a monetary value so in essence we are trading time to generate traffic.  Just like we are doing on the Texas direct auto auctions.  Once the listings are indexed then the site gets a life of its own and creates immediate attention from the search engines and draws in a continuous stream of traffic.

Technorati Tags: automotive seo, auto auctions, ford dealers

Selling Services Using SEO

My firm is an automotive seo provider. We pretty much have moved completely away from affiliate marketing. Now our properties are driving plenty of leads from out optimization and networking efforts. I just published a post about "Dynamic SEO" that will probably cause me some flack.

The thing is the auto industry is so competitive and it usually means the vendor with the biggest marketing budget usually wins. Through our organic growth and providing stellar service to our clients it looks like our business will be able to survive any future economic downturns. Our business was built in one of the weirdest times to be involved in the auto industry and many would of told us we were crazy for entering that vertical.

I will be converting the content more away from traffic arbitrage to more on how to build a services business using the web as your only marketing tool.  Stay tuned.Technorati Tags: dynamic seo, auto industry

Stacking Content for Traffic

With the changes that are happening in search it is going to take a ton of content that can pass link equity to money sites to stay competitive.  From monitoring traffic stats we can see that long tail traffic is converting better every day.  The question lies on how to build up link equity to help take advantage of these long tail searches.

A project that we are working on will allow us to push links with great content, to other great content to money sites.  A good example of one of the sites in development now is The Automotive Nexus, where we will push traffic to affiliate offers and back to clients money site while insuring that the visitor receives value for their click.  Meaning they can find their answer when they get there.

This is part of a large automotive seo project that will be able to deliver link equity on demand, a very task oriented undertaking.  It requires more work than many are willing to under take.  Feel free to ask any questions you may have in the comment form belowTechnorati Tags: automotive seo, automotive marketing, link equity

What do you do when this happens?

I do very little out bound marketing for my business.  Over the last week I started reaching out to car dealers in my local market.  A dealer that is real close to my office has never returned phone call so I stopped by their store.  I was treated very unprofessionally by one of their managers when I stopped by their store.  The real sad part is I service my vehicle there and will never do that again.  (Why I will never service my vehicle at Bennett Chrysler Dodge in Kingsland again.)

I just have a hard time dealing with these interactions.  I know it has nothing to do with traffic arbitrage but it just gripes me when people in the car business are less than professional in their interactions.  I was wanting to offer them the ability to reach the local markets and beyond their market area like I have done for a Cincinnati Ford dealer and a Greenville Chevy Dealer.

I was actually going to give them a super deal on my Car Dealer Craigslist Posting service.  Guess they missed out on that and I will look for another local Dodge dealer who wishes to pull customers from Camden county..