Sunday, October 18, 2009

Buy Low Sell High - CPC Revenue

The basic premise of traffic arbitrage is to buy traffic and resell it for more than it cost you.  Sounds pretty simple.  For most just starting out in affiliate marketing setting up a PPC campaign can be a daunting task.  My company does automotive seo for car dealers and now we are in full force creating assets to buy traffic to.  This does two things for us.  It allows us to drive traffic to their properties like we do for a Ford dealer in Cincinnati, we create an asset using their inventory that would otherwise go to an Ohio auto auction.

We buy this traffic by using our time to optimize the sites in the search engines.  Time has a monetary value so in essence we are trading time to generate traffic.  Just like we are doing on the Texas direct auto auctions.  Once the listings are indexed then the site gets a life of its own and creates immediate attention from the search engines and draws in a continuous stream of traffic.

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