Chasing Highly Competitive Keywords

I am working on using wordpress as a microsite platform for car dealers in addition to creating landing pages as an internal blog pages.  Here are two examples:

• 2009 Ford Escape Hybrid Microsite
• 2009 Ford Escape Hybrid Cincinnati Landing Page

They both have the same goal to drive leads to a Ford dealer in Ohio.  While it could be possible to create these same type of pages internally on a car dealers website but the truth is most automotive website platforms suck and do not allow the flexibility that can be accomplished using wordpress or any CMS for that matter.

The real question would be in how fast we can get these pages to index and stick and start generating leads.  Right now I am working on setting up an offering that will allow dealers to take advantage of dealer micro sites and craigslist for car dealers.

dealer micro sites, 2009 ford escape hybrid, craigslist

How Much Traffic Will We See?

I am working on using wordpress to built landing pages inside of a blog architecture.  The first one that I did that  like focuses on the 2009 Ford Escape Hybrid.  This will be a tough keyword to win but not impossible.  This will provide way more benefit than at single two or three page dealer micro sites.

Dealers have been feed enough automotive marketing bs by the big and small vendors in the niche through alleged education.  Dealer micro sites do offer the ability to offer a an online branding platform for car dealers if they chose the right platform.  But they can do the same thing with a single one or two page lander on sites like squidoo and get way more benefit for less money.

Hopefulle we will not need to use dealer search engine marketing to promote this page and it will just gracefully rise in the serps.

automotive marketing, dealer search engine marketing, 2009 ford escape hybrid

From Affiliate Marketing to Direct Lead Generation

Search engine marketing for affiliate marketing is almost dead since google mad the changes to their rules a while back to no longer allow affiliate links in pay per click advertising. Now they are even making it harder by not allowing landing pages with affiliate links built in. The way they used to.

One way I am overcoming this is by creating properties with lead forms on the landing page and ping posting leads in that fashion. Not only does this bypass and comply with googles rules it also allows your properties to become a search engine marketing total control dominator using both pay per click and search engine optimization.

Direct lead sales are actually more profitable than referral traffic to affiliate landing pages and adsense clicks. It only makes sense to do it this way rather than affiliate programs. That does not mean I do not have other properties that still do not use the traditional old method of referral traffic. One of my best convertiong pages is actually on squidoo and goes after buy here pay here car lot searchers.

What lenght will people go to defend their product

I have been working passionately on my craigslist service for car dealers and am having a blast in the process.  The service provides much better value than any SEM campaign can.  Still at the end of the day SEO is the winner for dealership website traffic.

I did a post about car dealer website traffic and referenced another post written by another industry vendor.  They replied it took ages for an SEO campaingn to be effective.  So I did a post titled Dealer.com Challenge - SEO vs Search Engine Marketing and will be updating search results for it to prove that SEO does not take ages.

SEO can be instant traffic I have stats to prove it.  Trying to denigrate SEO by saying it "takes ages" by a website and SEM vendor makes me laugh.  I do not know if it is to defend their product or they just do not know better.

Lets see how long it takes that post to show up for dealer.com search engine marketing.

Another Local Market Beauty - That can go nation wide

Chasing the serps for local market is now turning into a fun past time for me.  Even though I am woking hard on my craigslist for car dealers service it still does not let the affiliate in my die.  It may be to my detriment some with me going after these local markets but it will still be fun.

I have talked about going after Tulsa special auto finance terms before.  I transfered a property that I had geared towards that market to someone for a trade out, but it is just to juicy to pass up.  The market there is soft and even the ones that think they know seo are losing thier local terms and they have a brick and mortar car dealership there.

The first site I created going after Bunswick GA used car terms is already showing a nice income after just two days. So I will wonder how long it will take before I see antything from the Tulsa bad credit auto loan market.

Capitalizing on Localized Traffic - Using Wordpress

Using various tools you can build nice local sites that will drive adsense and affiliate revenues.  Local traffic is a lot easier to capitalize on than national traffic in certain niches.  Using a variety of tools you can get a lot of content out there targeting local search terms and get better conversion, albeit lower traffic.

A site that I built to get traffic on Brunswick car dealers will have over 100 pages in the next thirty days and go after local terms like 2009 Shelby Mustang near Brunswick.  It will be monetized with adsense, ebay and auto lead affiliate programs.

This strategy to reach in market car buyers on a local level is far superior than chasing national traffic for car dealers with terms like Nissan delivers.  The traffic will be more substantial and last longer than a flash in the pan promotion.

This will also help me prove a case study on using wordpress for dealer micro sites on how to win the most local keyword the fastest.