Monday, December 15, 2008

From Affiliate Marketing to Direct Lead Generation

Search engine marketing for affiliate marketing is almost dead since google mad the changes to their rules a while back to no longer allow affiliate links in pay per click advertising. Now they are even making it harder by not allowing landing pages with affiliate links built in. The way they used to.

One way I am overcoming this is by creating properties with lead forms on the landing page and ping posting leads in that fashion. Not only does this bypass and comply with googles rules it also allows your properties to become a search engine marketing total control dominator using both pay per click and search engine optimization.

Direct lead sales are actually more profitable than referral traffic to affiliate landing pages and adsense clicks. It only makes sense to do it this way rather than affiliate programs. That does not mean I do not have other properties that still do not use the traditional old method of referral traffic. One of my best convertiong pages is actually on squidoo and goes after buy here pay here car lot searchers.

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