The debate on the power of dealer micro sites is on again. I love the principal of them but feel there are much better ways to leverage their power if they are built using a CMS like Wordpress. Even a single blog like this one about NJ bad credit car loans will give more value than one targeting a single keyword like nissan delivers.
If your business or affiliate properties have a local concentration then you would be far better off to target any content locally. For example a page about Jacksonville buy here pay here dealers will do better as far as relevancy to a surfer than one just targeting buy here pay here. Both can have a purpose but if you are marketing a Plainfield car lot give people looking for one relevant content. Your traffic will convert better. Having a site that ranks for Nissan delivers for a Texas nissan dealer is useless.
Now if you were creating a property to drive traffic to multiple dealers across the nation it would make more sense and provide better monetization opportunities. Unless you are selling it to one dealer who just does not get it.
If your business or affiliate properties have a local concentration then you would be far better off to target any content locally. For example a page about Jacksonville buy here pay here dealers will do better as far as relevancy to a surfer than one just targeting buy here pay here. Both can have a purpose but if you are marketing a Plainfield car lot give people looking for one relevant content. Your traffic will convert better. Having a site that ranks for Nissan delivers for a Texas nissan dealer is useless.
Now if you were creating a property to drive traffic to multiple dealers across the nation it would make more sense and provide better monetization opportunities. Unless you are selling it to one dealer who just does not get it.
