Picking Targets - Pick off easy competition

Building a mound of content to push lead generation is a solid principal to use. Especially if your search terms are very localized. It is not exactly rocket science. The question comes how much time and effort can you devote to online marketing in this capacity?

One thing as an affiliate marketer that you can do to help find markets that are worth attacking is finding markets that companies are spending money in to lock down.  It does two things for you.

• Gives you a target that is easy to identify.  When a company tries to monopolize local search terms they have realized the value of these terms and are spending money to own them.  This means revenues streams such as adsense will have some value.
• Advertising opportunities or client hijacking.  While I would never create properties in markets then go after the client but I will create properties in market areas then wait for them to contact me for advertising or engagement.

A good example of this is what I am doing with NJ used Infiniti properties and New Jersey Infiniti price quote properties.  The targeted market area Infiniti dealers may never contact me but in the mean time I will enjoy the rewards for some very passive income from lead conversions.  With automotive seo being almost childs play and with dealers not making a concerted effort to own their market areas opportunities abound!!

Technorati Tags: automotive seo, nj infiniti dealer, affiliate marketing

How Supporting Properties Help

Building supporting properties to your main money makers will help drive traffic and search engine relevance.  Right now I am in the process of building up a net work of sites with complete evergreen content.

This task is not one that is easy but at the same time each "supporting" property needs to carry it's own weight.  So each of those will be monetized in such a way to cover the cost of the effort while at the same time helping push traffic and link relevance to my money makers and clients sites.

You can use a variety of assets to do this.  For example I have one site that is a Hyundai buying tips property.  Which is used to help push up other sites in the search engines like this page about used Infiniti New Jersey.

One thing I must stress is that these properties have all original content not scrapped content like Pasch Consulting Group uses.  This company really does nothing more than stalk other peoples efforts and tries to claim them as their own original idea. 

At the end of the day ethical service to dclients and the search engines is what will win.



Technorati Tags: pasch consulting group, automotive seo, supporting properties

The wordpress SEO experiement

I have been in the process of launching a sea of dealer microsites for a Cincinnati Ford dealer and now we are pulling in some great search traffic on a multitude of long tail search terms.  The type of traffic is slow converting traffic while at the same time high traffic offsets low conversion rations,

The goal for this dealer will to make it impossible for someone looking for a Cincinnati Ford dealer online to miss them.  I am sure that the Cincinnati Chevy dealers will also wonder about how to execute the same type of strategy. 

The best thing they could do is contact me to inquire about my Automotive SEO services and we can help set them on the right path to market domination.  It is a great thing to do if you are seeking non competitive localized terms.

Technorati Tags: automotive seo, dealer micro sites, dealer microsites

Time to prove a point.... Again

Not long ago a dealer.com executive made a comment about seo taking ages that looked like a back end way to market shoddy automotive search engine marketing software.  This was in an attempt to down play a comment I made about seo for him to look authoritative.

Within 4 hours I was ranking very well for dealer.com seo and many other derivatives of their name and product descriptions and still am.  When the article was first published another executive called me to "educate" me in automotive seo.  I will let you draw your on conclusions on who got schooled.

Now there is another automotive seo "expert" who makes plenty of automotive seo mistakes.  The biggest one is publishing content about very non competitive keywords and how well his clients are ranking for them.  Because he lays out his clients "game plan".

Now I am going to lay out my game plan to show how easy it will be to pwn these keywords in local and national markets by creating tons of affiliate lead sites.  The good thing is my clients will even benefit from these properties. 

To bad none are Infiniti dealers yet...

Technorati Tags: automotive seo, dealer.com

Using Supporting Properties to Make Some Jingle

I just set up a new "supporting property".  It will be for helping buyers find many dealers websites and providing valuable information on new domestic cars and trucks. While it will have some built in forms of monetization that is not the main purpose of the site.  My goal is to build an authority site about domestic vehicles.

This will give me an asset in my inventory that will help my clients and their clients.  This really has nothing to do with traffic arbitrage but it will be a valuable tool to use for automotive SEO.  I have a few other domains I will be using this strategy on as well. To exploit some automotive seo mistakes that other consultant in the niche make.

Chances are these sites will not cover the cost of the direct content or maintenance cost but that is ok for now.  Hopefully they will become good link bait which can be transfered to my customers who need it.  Mostly those needing search engine reputation management.