Sunday, March 29, 2009

Picking Targets - Pick off easy competition

Building a mound of content to push lead generation is a solid principal to use. Especially if your search terms are very localized. It is not exactly rocket science. The question comes how much time and effort can you devote to online marketing in this capacity?

One thing as an affiliate marketer that you can do to help find markets that are worth attacking is finding markets that companies are spending money in to lock down.  It does two things for you.

  • Gives you a target that is easy to identify.  When a company tries to monopolize local search terms they have realized the value of these terms and are spending money to own them.  This means revenues streams such as adsense will have some value.
  • Advertising opportunities or client hijacking.  While I would never create properties in markets then go after the client but I will create properties in market areas then wait for them to contact me for advertising or engagement.
A good example of this is what I am doing with NJ used Infiniti properties and New Jersey Infiniti price quote properties.  The targeted market area Infiniti dealers may never contact me but in the mean time I will enjoy the rewards for some very passive income from lead conversions.  With automotive seo being almost childs play and with dealers not making a concerted effort to own their market areas opportunities abound!!

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