Friday, February 13, 2009

Automotive Lead Arbitrage

As many of my readers know I do work in the Automotive Industry helping dealers in their online marketing efforts.  One of my new projects helping an Ohio Ford Dealer set up lead gen sites is actually been very rewarding in the sense it has inspired me to get back in the lead arbitrage game.

We made them a site to help them generate inquiries from people looking for a Ford F-150 in Cincinnati.  We used wordpress to create the site, but I see many more applications for this type of layout to generate automotive leads and sell them on lead exchanges.

Automotive SEO is fairly weak so it will be easy to to have site similar to the one above to capture local market traffic using search engine traffic  Fight now I have one site that is ranking nationally for the 2009 Shelby Mustang and is generating a lead a day.  This does not sound like much but consider this:

30 leads per month x $12.00 = $360 per month on a page I created over 3 months ago.  Now to just extrapolate that into thousands of pages.  :P

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