Chasing the tail with blogs

Long tail seo is one of the easiest ways to drive traffic to a website.  By creating well written content you will pick up an enormous amount of traffic on search terms that you did not know even existed.  When working with our dealer clients we use a network of blogs to help us identify golden opportunities for clients pick up additional traffic from the search engines.

Using this strategy we were able to determine some trending searches for our automotive seo clients.  You can do this yourself by creating a high quality blog and publishing articles relevant to your market area and news about your business.  A good example of this is what a NC Chevy dealer we work with bought a Ford dealership in Tarboro, NC this will allow them another entry in the search engines for Chevrolet and Ford terms tied to their market area.

The key is to be consistent in publishing your articles and watch your analytics so you can identify your trends in search and capitalize on that traffic that your competition is missing.

Technorati Tags: automotive seo, dealership blogs

Forcasting Traffic Trends - 2011 Ford Ranger

One of the good things about running an automotive blog network is that we can use that data to predict future demand and look for ways to help our automotive seo clients get a leg up on the competition.  A good example of this is the amount of traffic that we are getting on the 2011 Ford Ranger has been phenomenal. 

The stats show that we need to work to be well optimized for that term when the time is right for our customers.  It would not do a Cincinnati Ford dealer much good to receive inbound inquiries for this model yet.  Just as it would not do much good for a NC Chevy dealer to be ranked for the 2010 Chevy Silverado when they still have many 2009's in inventory.

You can use this long tail data to help build up high converting landing pages for affiliate offers and to market your business.  You just need to make sure your data is from a reliable source and you don't wait to long to capitalize on it.

Buy Low Sell High - CPC Revenue

The basic premise of traffic arbitrage is to buy traffic and resell it for more than it cost you.  Sounds pretty simple.  For most just starting out in affiliate marketing setting up a PPC campaign can be a daunting task.  My company does automotive seo for car dealers and now we are in full force creating assets to buy traffic to.  This does two things for us.  It allows us to drive traffic to their properties like we do for a Ford dealer in Cincinnati, we create an asset using their inventory that would otherwise go to an Ohio auto auction.

We buy this traffic by using our time to optimize the sites in the search engines.  Time has a monetary value so in essence we are trading time to generate traffic.  Just like we are doing on the Texas direct auto auctions.  Once the listings are indexed then the site gets a life of its own and creates immediate attention from the search engines and draws in a continuous stream of traffic.

Technorati Tags: automotive seo, auto auctions, ford dealers

Selling Services Using SEO

My firm is an automotive seo provider. We pretty much have moved completely away from affiliate marketing. Now our properties are driving plenty of leads from out optimization and networking efforts. I just published a post about "Dynamic SEO" that will probably cause me some flack.

The thing is the auto industry is so competitive and it usually means the vendor with the biggest marketing budget usually wins. Through our organic growth and providing stellar service to our clients it looks like our business will be able to survive any future economic downturns. Our business was built in one of the weirdest times to be involved in the auto industry and many would of told us we were crazy for entering that vertical.

I will be converting the content more away from traffic arbitrage to more on how to build a services business using the web as your only marketing tool.  Stay tuned.Technorati Tags: dynamic seo, auto industry

Stacking Content for Traffic

With the changes that are happening in search it is going to take a ton of content that can pass link equity to money sites to stay competitive.  From monitoring traffic stats we can see that long tail traffic is converting better every day.  The question lies on how to build up link equity to help take advantage of these long tail searches.

A project that we are working on will allow us to push links with great content, to other great content to money sites.  A good example of one of the sites in development now is The Automotive Nexus, where we will push traffic to affiliate offers and back to clients money site while insuring that the visitor receives value for their click.  Meaning they can find their answer when they get there.

This is part of a large automotive seo project that will be able to deliver link equity on demand, a very task oriented undertaking.  It requires more work than many are willing to under take.  Feel free to ask any questions you may have in the comment form belowTechnorati Tags: automotive seo, automotive marketing, link equity

What do you do when this happens?

I do very little out bound marketing for my business.  Over the last week I started reaching out to car dealers in my local market.  A dealer that is real close to my office has never returned phone call so I stopped by their store.  I was treated very unprofessionally by one of their managers when I stopped by their store.  The real sad part is I service my vehicle there and will never do that again.  (Why I will never service my vehicle at Bennett Chrysler Dodge in Kingsland again.)

I just have a hard time dealing with these interactions.  I know it has nothing to do with traffic arbitrage but it just gripes me when people in the car business are less than professional in their interactions.  I was wanting to offer them the ability to reach the local markets and beyond their market area like I have done for a Cincinnati Ford dealer and a Greenville Chevy Dealer.

I was actually going to give them a super deal on my Car Dealer Craigslist Posting service.  Guess they missed out on that and I will look for another local Dodge dealer who wishes to pull customers from Camden county..

Driving Traffic on Competitive Terms

I have been real busy and have not had time to really update this blog much lately.  I have been working on some things that will help drive SEO traffic.  This has already proven very successful for a Cincinnati Ford Dealer and now we are working with a Greenville Chevy dealer and a Rocky Mount Chevy Dealer to do the same thing.

The things we are doing to help facilitate this are creating very content rich landing pages that push traffic back to the dealers main website.  This is the next level of Automotive SEO that will provide immense value to our clients. 

Its to bad that many vendors in the automobile industry really do not have a clue on how to drive traffic or SEO.  Right now I am working on a white paper that will deal with Dealer.com's Social Media Fail an on how it could negatively affect all of their clients.

Technorati Tags: automotive seo, dealer.com social media, traffic arbitrage