Are they Brining Anything to the Table

How do you drive traffic and make the most of it? There are always varying degrees of thought on how to best monopolize on traffic that is delivered. As a marketer I feel that all traffic should be monetized. So you are either looking for a conversion or delivering a service. That is the only traffic that matters as a marketer.

I do take a very hard line on it. While others look for conversion in other ways. For example Keith Latman and Seth Godin on their blogs look to inspire a different way of looking at things. That too is a conversion it just does not measure like monetary converion.

No matter what your goals are you as far as driving traffic go you need to always have an end goal in mind. Will it bring dollars, deliver a product, change a mind or even save a planet. Only you can define your purpose of delivering traffic. Just make sure it is concise and measurable.

Social Networking on the Web

It's funny when companies do things to help drive engagement. It is what I do for a living on a daily basis, help companies drive traffic and interaction from customers. Recently I noticed where a customer of high end dealership software compared two companies directly. One what the company I work for and that of the competitor DealerSocket.

What is amazing this was unsolicited and it makes both companies potentially draw a line in the sand to square off, if the right people notice. The real question is how can both companies try to cannibalize the potential traffic and sell more of their product.

I can see this working in favor of both companies and working against both companies. Not going to really delve into this but it will be fun to see how this plays out.