Sunday, October 19, 2008

Automotive SEO - It is not Tough!!

One of my good friends is an automotive SEO consultant who does a great job for his clients. Tonight I met up with another person who also consults automobile dealerships. In reviewing both techniques it appears that each have very different styles.

The thing is some of the keywords that both of these guys chase automotive terms in their personal SEO endeavors to market their businesses both they have created unnecessary competition for a low value keywords. The only real benefit to owning those keywords is to impress a potential client. Just like me trying to own the search term for Kingsland Used Car Dealers to prove a point. Other than that there is no real benefit!!


, ,

Thursday, October 16, 2008

Exploiting Automotive Keywords

Automotive SEO is a joke compared to other industries. Part of the Squidoo project my friend and I are running is we are looking for medium competition keywords and see how much traffic we can draw from them. A jewel that we found was Buy Here Pay Here Lots in Indiana the daily search volume is moderate and the competition on the longtail is almost non existent.

It will be fun to see how much traffic can be generated on these terms.  On another note the lens that is targeting Tulsa Chevrolet Dealer is probably poorly created based on the keyword research I have done.  We are looking to add a couple more to the mix to see how long it takes to rank really high.  Right now we are still stuck on page five!!






,

Sunday, October 12, 2008

Planting a Squidoo Bomb

I know that traffic arbitrage is more about buying traffic for one price and selling it for another. That business model is almost dead with the changes in PPC.  I also know that most affiliate marketers do not talk much about the niches they are in.  I am going to break that cycle now.

I work full time as an automotive marketing consultant and have a few clients.  New client acquisition is slow right now because the industry is in a tail spin.  Since I do not have full time to devote to affiliate marketing I am slowly working with someone to build an automotive squidoo empire.

This will do a few things when the automotive market starts to recover.  It will allow me to have established properties that can easily be transferred to or used to market future clients.  Second it will allow us to earn some income from squidoo and affiliate offers in the meantime.

I was turned onto using squidoo for this when I showed someone how easy it is to rank for non competitive keywords like "Special Financing Tulsa".  Now as stated in a previous post we are going after Tulsa Chevrolet terms with squidoo.  Right now we have one lens ranking low and are adding a dozen over the next week.

We are also going after some other terms and will post about them as well.  I have a domain I was saving for a squidoo car marketing squeeze page but now will turn it into a blog.  So keep an eye out for it.

Some people people in the industry will not like what I am doing and will probably try to cause trouble over it, but hey I am a big boy and can stand the heat!!!




, , , ,

Automotive Marketing - Now is the Time for Affiliates to Get Geared Up

Right now car dealers are closing left and right and they are not spending money like they should online.  Mainly because car dealers do not understand it as well as traditional advertising.  The Internet is DrivingSales at an alarming rate and it is a way for affiliates who wish to captialize on the automotive industries weak internet presence will be way a head of the game when the industry starts to recover.

Just the other day I was speaking with a Hyundai Dealer who does not have a clue about the Internet and they were wondering why their website traffic was flat.  It is because affiliates were kicking their ass for their own name.  it is the dealers that are taking advantage of this soft spot that will win at the end of the day when the market recovers.

On another note the lens my protegie made to generate leads for Tusla Chevrolet Dealers is already showing in the search eninges on page five.  It will not be long before it is on page one.  I will estimate the time that it will take is about 2 weeks.


, ,

Friday, October 10, 2008

A test in traffic and optimization

I have a "student" that is learning to use squidoo for affiliate marketing.  Since it is a given that automotive SEO is fairly week we are going to time how long it takes a lens about Tulsa Chevrolet Dealers to show up for those terms.  It is doubtful that it will get much traffic seeing how there are only around 400 searches per month for "tulsa chevrolet dealer" and the deriviatives.

Squidoo has almost instant built in optimization but we are going to test with 5 anchor links and using a book marking tool that I have to drive a total of around 200 links over the next 5 days.

I will post here daily on the results as we wach it climb the SERPS...


, ,

Monday, October 6, 2008

Getting Your Game On - DrivingSales online

DrivingSales to your offline business may be tough to do online unless you develop a disciplined approach in capturing and following up with leads. Lately I have been working with a new company called DrivingSales that does exactly that help those in the car business to build their business.

We discuss many different aspects of the automobile business and Internet marketing is one of the biggest discussions. We are a valuable resource for those that are looking to expand in the automotive industry. Make sure you check us out..

Saturday, October 4, 2008

Testing for Conversion

Currently I am working with an "apprentice" on maximizing squidoo lenses for conversion.  Our first niche we are concentrating on is "special auto finance Tulsa".  The reason we chose this was for the fact that the competition is very low, the conversion payments are ok and to help build a case study to use to sell these services to auto dealers. 

Affiliate marketing is fun but developing a business around serving others for me is more rewarding.  So combining the two is a natural thing for me.  I do ok as an affiliate marketer, know the car business and have deep contacts from being involved with an automotive social network.

Just recently I was even publshed by one of the larger print publications in the auto industry with an article dealing with using social networking to sell cars and services.  Lots of exciting things I just hope the calls quit comming in from people trying to hire me as an internet sales manager.